grant writing

Grant Writing That Wins: Secrets from the Front Lines

April 02, 20253 min read

Every grant writer dreams of hearing the magic words: "Your proposal has been funded." But what separates the applications that soar from those that sink? After years on the front lines of fundraising, I’ve learned that successful grant writing is both an art and a strategy. Here are the secrets that make the difference.

1. Know Your Funder Like You Know Your Mission

The best proposals aren't just well-written—they're well-aligned. Before you type a single word, study the funder’s values, past grantees, and language. Mirror their priorities. If they emphasize community impact, don’t lead with metrics. If they love innovation, don’t rehash the same old solution.

💡 Pro tip: Highlight the overlap between your mission and theirs in the first paragraph. Make them feel like you're already part of their ecosystem.


2. Tell a Story, Backed by Data

Yes, funders want to see logic models and measurable outcomes—but they also want to feel something. Successful grant proposals balance narrative and numbers.

Start with a compelling story: the student who finally found her voice through your program, the family that found housing and hope. Then layer in the data that proves this isn’t a one-time success—it’s systemic.

💡 Pro tip: Use testimonials, vivid descriptions, and even a quote or two—but always return to how your work solves a specific, fundable problem.


3. Be Clear, Concise, and Unapologetically Bold

Winning proposals don’t hedge. They don’t “hope” to achieve change—they declare it. Funders want confidence and clarity. That means:

  • Active voice over passive

  • Bullet points over bloated paragraphs

  • Outcomes over outputs

And never bury the lede. State what you need, why it matters, and what will happen if they say yes.

💡 Pro tip: Replace generic phrases like “we hope to make an impact” with specifics like “we will increase high school graduation rates by 25% within 12 months.”


4. Anticipate Questions—and Answer Them First

Funders are busy. If they’re confused, they move on. A winning grant answers the questions before they’re asked:

  • Why now?

  • Why you?

  • How do we know you’ll follow through?

  • What does success look like?

💡 Pro tip: Include a brief section on sustainability. Show them you’re not just grant-hopping—you’re building lasting change.


5. Review Like a Skeptic, Submit Like a Pro

Before you hit submit, become your toughest critic. Read it aloud. Ask someone outside your field to review it. Cut anything that sounds like fluff. Funders don't fund fluff—they fund results.

Then… submit with pride. You’ve done the work, and it shows.


Final Word: Grant Writing Is Relationship-Building

At its core, grant writing is about relationships—between your organization, your community, and the people with the power to fund your vision. When done right, it’s not just about getting a check. It’s about building a future.

If you’re ready to elevate your proposals from passable to powerful, let’s connect. At CD Funding Solutions, I specialize in helping cause-driven organizations write with purpose—and win with impact.


Want more insider tips? Subscribe to the blog or follow me on LinkedIn for regular nuggets of nonprofit wisdom.

CEO @ CD Funding Solutions | Development Director @ Access Youth Academy: Driving Nonprofit Success. Expert in Donor Engagement & Strategic Fundraising. Grant Writing Maven with a Flair for Business Development 🎯

Cindy Sweeney

CEO @ CD Funding Solutions | Development Director @ Access Youth Academy: Driving Nonprofit Success. Expert in Donor Engagement & Strategic Fundraising. Grant Writing Maven with a Flair for Business Development 🎯

LinkedIn logo icon
Back to Blog